Have Big Companies Learned How To Respond To Disruptive Technologies?
from the in-some-cases,-yes,-in-some-cases-no dept
With all the hype around the concept of "disruptive technologies" Tom Taulli now believes that many big companies understand disruptive technologies and how to deal with them. He believes that too many startups are relying on the fact that they have a disruptive technology that will bring down the established giants - not realizing that these established giants are on the lookout for such small disruptive companies and will crush them. His advice to such startups is to sell out to one of these big companies, rather than take them on. It's definitely true in some cases, but there are, still, plenty of big name companies that don't respond effectively to disruptive changes. So far, it appears that some large companies have understood the basics, and can respond to less disruptive changes where they're simply replacing one offering with another. In cases where entire business models change, they're a lot slower to realize the threat.
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Can small companies respond to disruptive technolo
Later on, parasitic startups in the form of microcomputer makers or dot-coms acted like they "invented" microcomputers or the web. If anybody should fear the next disruptive technology, it is small companies that depend entirely on the fantasy of the disruptive technologies they supposedly invented. Large companies have the resources, foresight, and education to plan their survival well ahead of disruptive technologies, even if the media likes to portray large companies as anachronisms.
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Re: Can small companies respond to disruptive tech
You mean just like the RIAA. Yea, they definitely have the foresight and eduacation to fight against those evil downloaders alright. No disruptive tech can put them down. They'll still be around in the next century.
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Re: Can small companies respond to disruptive tech
As much as techie rabble like to believe that music publishers are an anachronism, the reality remains that in order for a musician to make it big, he/she needs better equipment, facilities, training, marketing, and wardrobes, which can only come with big money backing them. The music industry may eventually re-brand themselves as "musical venture capitalists" or whatever, but they will still be around. The image of the starving artist who makes it big all on his own is just another cultural myth.
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