Now It's Steve Jobs Selling Sugared Water
from the and-so-it-goes... dept
Mixed in with the various announcements about iTunes yesterday was the huge marketing deal between Apple and Pepsi for iTunes. Over at the San Jose Mercury News, they're noting the irony of Steve Jobs signing a deal with Pepsi, since he was the one, twenty years ago, who recruited John Sculley away from Pepsi to take over Apple with the line: "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?" The article also points out that Jobs is extraordinarily picky about his diet and unlikely to go anywhere near a Pepsi product. Of course, none of this matters to Jobs, who is a pure marketer - and this is a clear marketing opportunity.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Anybody know any CEO's who wouldn't / haven't done the same thing ?
Ever gone a day without a rationalization ?
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