The Good And Bad Of Email For Journalists
from the blessing-and-a-curse dept
Last year, we were surprised when the folks at the Pew Internet and American Life Project came out with a study that said most people didn't get spam at their work email addresses. Apparently, some reporters were so appalled at the idea - which ran completely contrary to their own experiences - that they refused to run the story. It's really not a surprise to find out that journalists are a "special class" of email users - and for them it's both a huge blessing and curse. It's tough to tell which side outweighs the other. For communicating with people and getting tips, it's been wonderful. However, since their addresses are out there, the spam/virus/irrelevant PR person problems can be overwhelming. The article also discusses the issue of the "email interview". Some like it, others can't stand it. It generally makes life easier for both sides in the interview itself, but may be less likely to elicit deeper truths. I'm not sure that's true, as a good email interview should be something of a back and forth where the reporter is allowed to delve. Most reporters stick to a single list of questions and go with that - but a few (good) reporters who have interviewed me have made it much more conversational where it started off with just a few questions and went back and forth over a period of time. I think many reporters are too attached to the live interview, since that often puts people under pressure and makes them say stuff they didn't mean. That might work for interviews where you're trying to put someone on the spot, but not for informational ones. Amusingly, all of the interviews done for the article linked here (including from those who trash the idea of email interviews) were done over email.
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Yep...
Phone interviews are handy if you're trying to get someone to slip and issue a quote they don't really mean, but I wouldn't necessarily call that good journalism. Any good PR rep has heard or is prepared for the tough questions, and will give you the same boring line over the phone as they will in e-mail.....
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Hate phoners
It also depends whether you're looking for factual information or longer, more anecdotal answers. If you just need to ask some dry, technical questions, then e-mail is fine.
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email vs. live interviews
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