The Rise Of Trust In An Always Connected World
from the trust?--what's-that? dept
For years, there has been a small group of folks who talk about the importance of online trust and setting up trust metrics, but most big companies aren't particularly thrilled about the idea of trust - which is why they tend to lock things down and piss off customers. However, trust becomes increasingly important in an "always connected" world - and many companies aren't doing much to win the trust of their customers. The article discusses how we have a constant trade-off between being always connected and violating our privacy, and the only way to keep that balance is to build up a clear, trusting relationship. There are some good points in there that explain how trust works, but reading through the list you can see why many companies aren't really big fans of trust. The problem is, without trust, their customers are going to go elsewhere.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
No Subject Given
The problem is, there often isn't anywhere else to go. You don't like the way your credit card company treats your personal information? You don't have much choice. Banks may be a little better, because there are more of them, but they probably all have policies that basically disclaim any responsibility for their errors.
[ link to this | view in thread ]
The Neurobiology of Trust
[ link to this | view in thread ]