How Bad Is Paid Search?
from the users-have-no-clue... dept
For well over a year folks at the FTC have been "concerned" about the rise of "paid search" results, where results that are paid for are included without any indication to he end-user that these are sponsored results. Search Engine Guide takes a look at a few different search engines and demonstrates just how deceptive this is - as plenty of search engines are almost entirely made up of paid for results without indicating the monetary relationship. Of course, if the paid search results are that bad, you would think people would go elsewhere - and, there's plenty of evidence to suggest they do. Studies show that the majority of folks still use Google - who is very clear on separating paid results from straight search results.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Google is Dog!!!
[ link to this | view in chronology ]
Re: Google is Dog!!!
Well said LittleW0lf ...
[ link to this | view in chronology ]
Paid Search
[ link to this | view in chronology ]
No Subject Given
i just love what they end up actually going after.
[ link to this | view in chronology ]