Atari Copies BMW In Making Online Promotional Movies

from the beginning-to-understand dept

I'm really somewhat amazed it's taken this long, but someone has finally decided to duplicate BMW's efforts to make compelling online promotions that people will seek out. Following the example of BMW films (a set of short films by famous directors that have a BMW as a major component of the story line), Atari has made a short film for one of their games that includes no game footage and will be shown entirely online. Once again, someone is realizing that promotional materials and content are the same thing, and you get to promote more if (a) the content is good and compelling and (b) you give it away free.