Reality TV Meets Online Dating Meets... Highway Billboard?
from the huh? dept
Not quite sure what to make of the new advertising campaign from Yahoo Personals. It sounds like they're trying to jump on the "reality TV" bandwagon by filming some dates from some of their users - but here's where it gets strange. The dates will all take place on a billboard. At first, I thought they meant that the webcast would be shown on the billboard, but going to the site (and watching the incredibly painful to watch video) it looks as though, these people are actually sitting on the billboard, having the dates out there, above the road, cars driving by and all. I'm not exactly sure what the billboard has to do with anything, but I guess it's working in getting them some attention (and, potentially, causing car accidents). I'm not sure how it makes anyone more interested in using such a personals service, though. The five minutes or so I watched was insanely boring. It's like the TV show Blind Date - but without any of the amusing commentary and with all the boring awkward conversation that TV show cuts out. If there ever were a good use of the hecklebot, this would be it, though.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Billboards Gone Wild
[ link to this | view in chronology ]
billboard-sitting as a new hobby?
[ link to this | view in chronology ]