How Yahoo Makes Money

from the not-the-way-Semel-expected dept

When Terry Semel first came to Yahoo from Warner Brothers, everyone assumed he'd try to turn Yahoo into something more like a media company, packaging up content and trying to sell it to users. He made it a point to say that advertising was going to become less important, and what advertising they did do would be much more intrusive. It turns out, a few years later, that none of that came true - but at least Semel realized he was wrong. Yahoo's attempts at selling content have been a flop, and the intrusive ads haven't been their money makers. Instead, it's online services that connect people (personals, email) and text ads on search results that have kept Yahoo going strong. In other words, Yahoo has discovered that the internet isn't TV. While Semel may have had the wrong idea originally, at least he's been figuring out as he went along.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    alternatives, 23 Feb 2004 @ 5:28am

    Left Yahoo! after the pop up ads started

    When Yahoo! was using google as thier search engine and they started up with the pop-up X-10 ads, I dropped them an e-mail stating "This is a good way to loose a set of eyeballs". Gave 'em a month, then I left, never to return.

    Sounds like I was not the only one.

    link to this | view in chronology ]

  • identicon
    thecaptain, 23 Feb 2004 @ 10:37am

    No Subject Given

    They are still intrusive.

    My SO set yahoo.com as the browser homepage recently and I noticed the damn thing demands cursor focus when it gets loaded.

    VERY annoying when I'm typing something in a search bar (I use google...I don't trust yahoo anymore)

    Needless to say...they aren't the homepage anymore.

    link to this | view in chronology ]

  • identicon
    Sue, 23 Feb 2004 @ 12:44pm

    Another thing about Yahoo

    Maybe I'm a technological dummy, but I use Opera and I can't access the Yahoo home page or My Yahoo. It tells me I have to upgrade to the latest versions of IE or Netscape.

    link to this | view in chronology ]

    • icon
      Mike (profile), 23 Feb 2004 @ 12:49pm

      Re: Another thing about Yahoo

      Weird. I have no problem reaching it in Opera.

      link to this | view in chronology ]

      • identicon
        Sue, 23 Feb 2004 @ 12:55pm

        Re: Another thing about Yahoo

        It happens at home and work, but I admit the extent of my ability to tinker ends with changing preferences and settings.

        link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.