The Problem With Internet Ads Is The Ads

from the don't-match-the-medium dept

Here's a pretty good explanation for why online ads aren't very good, for the most part: they don't match the way people use the medium. For most other mediums, the ads match how people use it. TV, radio, magazines - the ads all fit. They mesh with the user experience. That's not true online, where the user is directed: they're looking for something and the ads just get in the way. The article suggests this is why search-based ads work - because it fits with the process of looking for something.