The Problem With Internet Ads Is The Ads
from the don't-match-the-medium dept
Here's a pretty good explanation for why online ads aren't very good, for the most part: they don't match the way people use the medium. For most other mediums, the ads match how people use it. TV, radio, magazines - the ads all fit. They mesh with the user experience. That's not true online, where the user is directed: they're looking for something and the ads just get in the way. The article suggests this is why search-based ads work - because it fits with the process of looking for something.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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