Ads... In... Spaaaaaaace!
from the say-it-ain't-so... dept
I think it officially became true today that you cannot look anywhere without the potential of seeing an advertisement for something. We long ago passed the stage where people were putting advertisements in bathroom (that whole "captive audience" thing), but now a Russian inventor has apparently patented a device for putting ads in space. That's right, next time you look up at the Big Dipper, you might have to see a "this constellation sponsored by Coca-Cola" sign with it. Basically, the system works by using satellites with sunlight reflectors. By carefully positioning multiple satellites, an advertising message could be spelled out. Remember the days when you could "get away from it all" and go look at the stars? Apparently, those days are over.
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It's funny how
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Love the reference
I don't see a problem with a patent on a specific way of doing this, but if it had been a more generic "putting ads into orbit for terestrial viewing" sort of patent I could have objected.
It sounds like his idea would be prohibitively expensive (requiring multiple satellites which requires multiples space launches), etc.
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Thank God for Ambulance chasing Lawyers ...
I'm starting a class action lawsuit for the first SOB corporation that uses this technology.
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No Subject Given
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Re: Thank God for Ambulance chasing Lawyers ...
That being said, companies might get away with putting them up for a limited time, or using them to promote positive messages. Ex. If you put up "Peace." for just one night and did appropriate PR around it, pretty much everyone in the world will know that was "sponsored by Pepsi" without having to put that on the message itself. At least the first time.
I can't see governments of the world allowing this, either, though.
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Ads in Space...
I'd throw this one on the useless patents pile, as I don't even think it has any potential of going anywhere.
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No Subject Given
When will marketers finally realize that its "enough"?
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http://gen.newrandom.com
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