The Battle To Make Satellite Radio Local
from the what's-the-problem-here? dept
An interesting look at how XM and Sirius - the two satellite radio companies - are offering "local" radio programming, by offering it nationally. It turns out that when the two satellite radio companies started up, people were afraid that they would harm local independent radio stations. So, as part of the agreement to give them spectrum, they were told they could only broadcast nationally. However, when people hop into their cars and head to work in the morning - they want local news, traffic and weather info. So, to get around this policy, both satellite systems are experimenting with local news - but broadcasting it nationally. In other words, even if you're in New York you could tune into the local San Francisco news. While this might be somewhat cool if you happen to be interested in the local traffic/weather/news somewhere else in the world, it's a complete waste of resources. The original reason for the rule makes less and less sense as most "local" radio stations are just playing nationally syndicated content from Clear Channel anyway. It certainly seems like a set of rules that are simply designed to keep away competition, rather than encourage it.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Point sources
Local broadcasts are exactly that; transmissions from a local tower with maybe a 50 mile range. Each tower can transmit a unique signal targeted at it's locale.
Satellite radio signals are transmitted from geostationary satellites (XM has 2, Sirius has 3), each with a reception area over 2000 miles across. Yes, it is possible to have a single satellite broadcast different signals focused on different areas within its view, but it's not easy. You might be able to shoot separate signals on the same channel to Virginia and New York, but you won't be able to separate New York from New Jersey. Even with separate 'lobes' focused on different areas, you then have interference patterns at the boundary which must be dealt with somehow.
Provided XM and Sirius have the bandwidth available, it is probably much easier for them to consume a few extra channels to broadcals a few 'regional' channels (maybe New York, Chicago, Dallas, LA) to everyone.
The alternative is for a button on my XM faceplate which tunes in my favorite local FM station.
[ link to this | view in chronology ]
Re: Point sources
[ link to this | view in chronology ]
No Subject Given
[ link to this | view in chronology ]
Skip this and... Re: No Subject Given
Anyway, I'm sure satellite would have a better overall signal, but WI-FI access would be the cheaper, more democratic way to approach it.
[ link to this | view in chronology ]