Book Publisher Blames Bad Sales On Do Not Call List

from the here-come-the-excuses dept

Well, this appears to be the first - but certainly won't be the last - company to blame dismal sales on the impact of the national "do not call" list. Scholastic, publisher of children's books apparently does a fair amount of business by bugging people at dinner time. Now that those people have told Scholastic to leave them alone, they claim they're not selling enough books. Here's an idea: instead of bugging people at dinner time over the phone, why not come up with better marketing strategies that doesn't involve annoying most people you speak to in an attempt to find a few suckers?
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  • identicon
    Barboss, 26 Mar 2004 @ 2:46am

    Marlboro $13.95 Free shipping on any orders

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    link to this | view in chronology ]

    • identicon
      beck, 26 Mar 2004 @ 3:36am

      Re: Marlboro $13.95 Free shipping on any orders

      Hmm, when you say "better marketing strategies", I wonder if you meant comment spam?

      link to this | view in chronology ]

    • identicon
      Oliver Wendell Jones, 26 Mar 2004 @ 8:54am

      Re: Marlboro $13.95 Free shipping on any orders

      Mike, do you plan to leave these kinds of advertisements in place or will they be removed in an orderly fashion?

      link to this | view in chronology ]

  • identicon
    aNonMooseCowherd, 26 Mar 2004 @ 6:27am

    journalism or free ad?

    It's interesting that the PI article, in its first paragraph, basically takes the industry's claim as a fact.

    link to this | view in chronology ]


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