Google Fed Up With Bad Keyword Choices

from the let-us-do-it! dept

Search engine optimizers charge a lot of money to companies to help them choose better keywords to trigger their Google ads. However, it appears Google thinks they can do a better job themselves (or at least help those who don't bother shelling out money to an SEO firm) by scanning the advertiser's website and automatically picking the best keywords to trigger ads. This seems like a natural extension of their contextual advertising offering - where the idea is to scan content pages to determine what kind of advertising should show up on that page. The difference here is they'll be scanning pages to determine what kind of advertising should attract people to that page. One aspect of this would apparently allow online merchants to provide a data feed of their products, to automatically have them show up in (hopefully relevant) searches as text ads. In some ways this is quite similar to the technique used for paid-inclusion in other search engines - but the ads will still be separate. As with any automation of such things, the big question is in how well it works. Companies aren't going to be thrilled if their advertising starts showing up on searches that have no relevance.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Anonymous Coward, 11 May 2004 @ 8:43am

    Damn

    These guys are brilliant.

    SEO business owners that are going to be working at McDonald's soon when this hits the market.

    link to this | view in chronology ]

    • identicon
      Anonymous Cow-ard, 8 Jan 2005 @ 3:41pm

      Re: Damn

      Brilliant comment! In deference to your wisdom, I have just sold my SEO company and have purchased a McDonald's franchise, just to be a little ahead of the curve. Thanks.

      link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.