Marketing In The Digital Age

from the a-different-ballgame dept

Business Week is running a collection of articles looking at how technology is changing the marketing profession. This includes articles on marketers are drooling over the potential for mobile spam, how voice recognition systems and CRM systems can help personalize the customer experience, and how advertisers are now pushing hard to tie themselves up with video games (something we were just discussing). With the (slight) exception of one article about how spam and phishing are damaging the email marketing industry the set of articles doesn't seem to pay much attention to the downsides of marketers using all these technologies - such as the ease with which lazy marketers misuse these technologies to sell bad products, rather than to try to figure out what the customer wants (and how to give it to them). The article also seem to brush over the privacy concerns that many of these methods do raise. It's definitely an interesting collection of stories, but there were so many more interesting directions Business Week could have gone with them and it's too bad they didn't. The rise of new marketing techniques is an area worth exploring, but it needs a more balanced approach.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Anonymous Coward, 22 Jun 2004 @ 12:07pm

    An easy solution

    If companies and corporations are so damned interested in "personalizing the experience" for me they could do wonders by letting me speak with semi-intelligent customer service or sales person.

    link to this | view in chronology ]

  • identicon
    Russell, 23 Jun 2004 @ 5:16am

    Mobile/cellphone marketing

    The Business Week article is reat on the theory of Mobile Marketing and points out the obvious downsides (spam especially)as well as upsides.

    If you're interested in the practice, as well as the theory, I've published a free white paper on the subject.

    It's based on 1500 location based campaigns I ran for the likes of Burger King and Reebok in the UK for a (now defunct) start up. We recruited 85,000 consumers, so it was a meaningful experiment and we learned a hell of a lot.

    Drop me an email if anyone would like a free copy. Warning: it's 50 pages!

    Russell@unstatic.co.uk

    Russell
    Blog: www.mobile-weblog.com

    link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.