Reader Comments

Subscribe: RSS

View by: Time | Thread

• 

  TK, 16 Jul 2004 @ 11:41am

  
  

  Because Murdoch owns the other one...

  Back in the early 90's I was a Business Development Manager for MS's early interactive TV efforts. The biggest thing we worried about was how to control the TV equivalent of the "desktop", i.e. the program guide. One small problem... TV Guide (now a Murdoch property) had/has almost all of the patents related to program guides locked up, and extorts a nice healthy amount of money from every cable system technology provider (mostly set-top box guys, TiVo, Replay, et al). MS is trying to play a defensive strategy and carve out *something* they can call their own in this space, without having to write checks to anyone.

  [ link to this | view in chronology ]