Clear Channel Cuts Commercials To Just Most Of The Time, Instead Of All
from the phew dept
I tend not to listen to very much radio at all, but when I do flip around the dial, it does seem like commercial radio these days is pretty much all commercials, all the time. Well, it looks like Clear Channel is starting to realize that while they may own all the radio stations out there, they're facing competition from satellite and internet radio (as well as people listening to their own music via CD players and digital music players). So, today, they've made a big splash by announcing that all of their radio stations will now have fewer commercials -- though, they don't say by how much. Of course, if you read between the lines, the announcement is also stating (though, not explicitly) that in doing so, Clear Channel is also going to raise advertising fees. They're trying to limit supply to push up the price, but this is coded as: "more effective opportunities and value for their advertising dollar."
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Clear Channel and Commercials
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