T-Mobile UK Discovers Bundling, Flat-Rates

from the wonders-never-cease dept

Could the wireless carriers in the UK finally be understanding pricing and competitive issues? It would be a shock if it were true, but there's more evidence coming out every day. Last week we noted that Vodafone was basically giving away a 3G datacard to anyone who wanted to subscribe to their 3G wireless service. Today comes the news that T-Mobile in the UK (stealing thunder from Orange UK's 3G announcement) announced their own 3G offering that not only is cheaper than competitors but also provides unlimited data and unlimited use of T-Mobile WiFi hotspots. In other words, they're realizing that they don't need to nickel and dime people, especially when encouraging them to sign up for a new service where the benefits may not be clear to everyone who doesn't work at a mobile carrier. Instead, they're offering additional services and no annoying (and hard to monitor) limitations. It's still quite possible they'll muck this one up, and T-Mobile still does seem to believe that for-free WiFi has a place, but it's certainly a good start.