Music Labels Focus On Ringtones
from the yeah,-like-that-will-last dept
It appears that the music labels, rather than actually looking to figure out how they're going to deal with this digital music issue, are, instead, simply walking naively into the next mess. Since they haven't quite figured out really how to make downloadable music work yet (though, they keep hoping they have) they're turning to the new revenue source they never expected: ringtones. They've suddenly noticed that kids are paying $2.50 for a fragment of a song they won't pay a $1 to download completely, which leads to things like Warner Brothers actually advertising ringtones rather than the regular music itself. WB is now specifically advertising ringtones from the next Green Day album, including the lovely one with a member of the band saying: "It's your mother. I know. She's with me." It's no surprise that the labels are focusing on this market, given the basic economics, but they seem to be doing so under the assumption that they won't face the same problem they faced with file sharing. In fact, with the release of things like Xingtone, the labels are going to have increasing difficulty holding onto this market. But rather than figuring out ways to deal with it, they're just jumping on a bandwagon while it's hot. It's a short term strategy from the ultimate short-term thinkers.
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Phone carriers
Sprint sells ringtones on their website, but they also allow you the freedom to download free ringtones from numerous websites without having to pay any sort of 'gateway service fee' (you do have to pay for wireless internet access or pay a very small per KB charge).
I've got several 'copyrighted' ringtones on my phone and haven't paid the MPAA or anyone else for the rights - guess that makes me a terrorist.
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More child marketing
You mean people with no jobs are spending mommy and daddy's hard earned cash on something that isn't worth it. Say it isn't so. ;-)
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Clone Tones
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