Gartner: Printer Ink Costs More Than Perfume
from the premium-price-leading-to-competition dept
theodp writes "HP has taken umbrage with a Gartner analyst who pointed out that at $2,145 per liter, printer ink is more expensive per drop than Chanel No.5 or a good bottle of whiskey. HP hit back with a prepared email statement, saying the premium pricing just reflects their investment in R&D." This isn't new, of course. We've had a few stories in the past about how ink costs more than vintage champagne and how filling a swimming pool with ink would cost nearly $6 billion. Still, anyone who claims that they can price things so high because of the sunk costs that went into development is just screaming out for competition.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Yeah, but...
We also produce hardware that uses our cheap disposable product and give this away for far less than they cost to manufacture. Why? To entice people to use our premium priced product.
The reason is that everyone else in this field uses the same business model. Everyone would love to not give away the hardware, but like with HP, Lexmark, etc., noone wants to be the first to try and sell a $500 entry-level inkjet printer with $5 ink cartridges.
I'd venture to say that more than 95% of consumers do not consider the total cost of ownership when they purchase most products, they look at the features and the base cost and never once go to look at the cost of the expendable/disposable parts. Those 95% sure bitch when they run out of ink the first time, though...
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Not to worry
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Chanel #5 and Printer Ink
- The Precision Blogger
http://precision-blogging.blogspot.com
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ink vs gas
My printer ink, at about $25.00 for 8ml figures out to about $10,000 per gallon
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My printer
when I Bought my printer. Now I am going to look at the price of the cheapiest ink and then buy a printer
to match. I have toyed with the idea of a ink reiful. DonT know.
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perfume
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perfumes
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around for posts like yours so I can keep myself updated. I consider the scent of perfumes
as an art because every perfumes' scent is unique in its own way just like an artist
paints unique pictures. I even run my own blog for perfumes.
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Perfume Brands
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Re:
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perfume
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yes OEMs ink are expensive
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Beauty care
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