Buzz, Buzz, Buzz Replaces Location, Location, Location
from the viral-marketing,-indeed dept
While the secret to being a successful store owner used to be all about location, that obviously changes somewhat in the internet age. A new study is suggesting that the most important part online isn't location of your store (obviously), but the location of your customers, relative to potential customers. Basically, this can be summed up as whether or not you can build "buzz" around your product from existing customers. The study seems a bit limited, focusing on a single internet grocery provider -- where well designed trucks can increase local visibility. So, it may not be quite as relevant to those who simply ship via UPS and Fedex in plain old boxes (or who deliver services electronically). However, it does support the importance of word of mouth marketing, which means encouraging people to spread (not protect) your brand.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
