Doubleclick Puts Itself Up For Sale

from the well,-look-at-that... dept

Well, it looks like the darling of internet advertising in the first bubble hasn't been able to successfully leverage that reputation into the second bubble. Doubleclick, the ad network that defined internet advertising during the late 90s, apparently hasn't been able to adjust enough to realize that search engines are the advertising networks of this millennium. They've now hired Lazard Freres to look at "strategic options," which is the weak code words for "sell us quickly." Now the question is who might be interested?
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  • identicon
    Oliver Wendell Jones, 1 Nov 2004 @ 9:30am

    I'm in...

    If anyone wants to create a geek-fund to buy up the company and burn it to the ground, count me in for $10....

    link to this | view in chronology ]


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