Trademark Resolution: Postal Service To Promote The Postal Service
from the innovative dept
For all the stories we hear about ridiculous trademark lawsuits and cease & desist letters, here's an interesting twist. Copyfight is pointing to a NY Times article that talks about the innovative way the US Postal Service settled a trademark dispute with a band called Postal Service. After originally sending a cease & desist, the two sides worked out an agreement where the band would help promote the actual Postal Service, which also would help the USPS try to get a little more attention from that younger generation who doesn't quite see the need for the Postal Service. Of course, you could question why a cease & desist was needed at all. Was there anyone out there who would actually confuse a CD from a band for the actual United States Postal Service? It seems unlikely. But, if you believe that it really was a threat, maybe you'll also believe that teens and 20-year-olds will suddenly start rushing to the post office rather than sending email just because some music act says they should.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Could work...
Of course they could finish their shows by "going postal" and squirting the audience with super-soakers...
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Re: Could work...
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Re: Could work...
http://www.thehip.com/
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No Subject Given
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