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  RJD, 9 Nov 2004 @ 7:31am

  
  

  Not so surprising

  There probably aren't many companies who could really expect to pull this off. Google had very broad exposure prior to setting up their auction and there weren't many people who didn't know what google was. Their product was it's own best advertising.
  
  The vast majority of companies that bring an IPO to market are not brand names like Google and the few who are (UPS) are more likely to attract the professional investor's with more money to spend by going the wall street route.
  
  I think the lesson that will be garnered from this is IF you are well known (and loved) you really don't need Wall Street to go public and rake in the money. However, it's still the wise thing to go with a IPO manager otherwise.

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