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1. 

   Stronimo, 7 Feb 2005 @ 4:51am

   
   

   It could work at the right price

   The first time I heard about this I thought: what brilliant opportunity for somebody to undercut Blockbuster. Push these out into standard sales channels like the supermarkets and all the overheads are eliminated. There is no member database to manage, no late reminders or late fees to issue, no premises to rent, no staff to pay, no old movies to dispose of. And then Disney launched them at $7 each. D'oh! That's not undercutting anybody, that's pure price-gouging.

   Thinking about these as slighty cheaper DVD sales is all wrong, it is a method of movie rental and the first company that realises this and pitches the price accordingly is going to clean up.

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2. 

   thecaptain, 7 Feb 2005 @ 4:55am

   
   

   Re: It could work at the right price

   Exactly, I mean why would I pay SEVEN BUCKS for something like this when I can BUT the real thing for NINE?
   
   Its so stupid I can just imagine the people who keep pushing this must be seriously high.

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3. 

   Anonymous Coward, 7 Feb 2005 @ 6:32am

   
   

   Re: It could work at the right price

   That's what you get when you hire 20-somethings with no real work experience and the ability to only hold about 2 thoughts in their head at once. I've got a similar gripe with broadcast TV and movies. BrainDead.

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4. 

   Jared, 7 Feb 2005 @ 9:56am

   
   

   Garbage

   Not to mention the amount of garbage this would produce if it became mainstream. How fast to DVDs biodegrade again?

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5. 

   RJD, 7 Feb 2005 @ 11:32am

   
   

   Others should take the message to heart

   Maybe Napster will understand this message ... people don't want to 'rent' things that go 'poof'. We generally like to own them. Especially when the price of ownership is roughtly equiv to the rental.

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6. 

   Oliver Wendell Jones, 7 Feb 2005 @ 12:11pm

   
   

   Good deal?

   1) Buy disposable DVD movie
   2) Make copy of DVD movie with freely available software
   3) Put copy of DVD movie into case and drop the disposable DVD into the trash or recycling container.
   
   For the price of $7 plus a blank DVD ($0.25+ depending on qty) you have a movie you can watch time and time again.

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7. 

   Haig S., 7 Feb 2005 @ 9:13pm

   
   

   Re: Good deal?

   And why is that any different with disposable dvd's than it is with your plain old blockbuster dvd rentals, or netflix rentals. You can burn those too and send them back for less than $7.
   
   Disposable dvd's are a great way (until VOD and other digital distribution gain ground) to offer movie rentals.

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