SMS Text Messaging Puts The Hurt On Greeting Card Companies

from the who-needs-them? dept

While the greeting card industry has been able to survive the growth of email and electronic greeting cards, it appears their next big challenge is going to be surviving the popularity of SMS text messaging. At least in India, the industry is declining, and blaming text messaging consumers for daring to simply write their own message and send it directly, rather than shelling out for a paper card with a pre-written sentiment.