Apple Investigated For Price Difference In Europe

from the it's-all-marketing... dept

The EU is investigating how Apple is pricing iTunes downloads. They're apparently upset that downloaders in the UK are paying noticeably more than downloaders in France and Germany. This has something to do with exchange rates, of course, and the fact that the UK still prefers not to use the Euro. However, another interpretation may simply be the psychological and marketing issues associated with pricing. That is, it almost seems like Apple is choosing prices based on what looks/sounds good, rather than what's the actual best price.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    slim999, 1 Mar 2005 @ 1:03pm

    No Subject Given

    Wow, I bought a Coca-Cola in Bangladesh last week, and it cost me the equivalent of .25 USD.

    Looks like Coke should be investigated for also setting prices based on what the market will pay, rather than what the "best" price is.

    Wait! Isn't that what free markets do?

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 1 Mar 2005 @ 3:42pm

      Re: No Subject Given

      You are assuming the Eurocrats support free markets, when it is clear that they don't.

      I paid $9 for my last movie ticket. Some old guy paid $6 for his and $6 for his grandchild. This is price discrimination in the same country for the same service at the same location. I don't see anyone getting their noses out of joint over this one.

      link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.