TiVo Begins Its Pop Up Campaign To Advertise During Advertisements

from the fast-forward-through-this! dept

As was announced last year, TiVo has now launched their program to put pop-up ads in your commercials as you're fast forwarding through them. You can click on the ads to "get more info," but if you're fast forwarding through the commercial, it seems like a pretty clear indication that you're not interested in what's being advertised. The initial reaction seems quite negative, as many users claim that the ads obscure much of the screen, making it difficult for them to see what the commercial is about in the first place (since many still claim they'll go back and watch commercials that look interesting) and to figure out when to stop fast forwarding to continue watching the show at hand.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Precision Blogger, 29 Mar 2005 @ 6:08am

    AMbivalent about TiVo popup ads

    We have a TiVo and I've seen some of these popups while fast forwarding. So far I'm not annoyed. I know that ocasionally I fast forward past ads I'd actually enjoy seeing, and the popups give me an extra chance to think about whether I skipped something of interest.

    In the long run though I'll probably just be annoyed at having to do an extra click to get rid of them.

    I wonder if anyone will come up with a piece of Ad-blocker code that can be downloaded to a TiVo?
    - Precision Blogger

    link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.