Sony PSP: Good Inventory Planning, Poor Marketing Strategy?
from the interesting... dept
These days, when a hot new gadget hits the market, you almost expect it to sell out and be hard to find for the first month or so. Apparently, that's not happening with the new Sony PSP handheld gaming device. Analysts are saying that it's selling well, but not selling out. From the sound of it, Sony may have done a good job accurately forecasting demand and supplying retailers with a reasonable number of the devices. That's the good news. However, since the expectation is that it will sell out, does it appear to be a negative for Sony that it didn't sell out -- even if it's more an aspect of inventory management, rather than device popularity?
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Someone thinks the PSP launch WASN'T huge?
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Regardless of success or not
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more detailed topics
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