Sony PSP: Good Inventory Planning, Poor Marketing Strategy?

from the interesting... dept

These days, when a hot new gadget hits the market, you almost expect it to sell out and be hard to find for the first month or so. Apparently, that's not happening with the new Sony PSP handheld gaming device. Analysts are saying that it's selling well, but not selling out. From the sound of it, Sony may have done a good job accurately forecasting demand and supplying retailers with a reasonable number of the devices. That's the good news. However, since the expectation is that it will sell out, does it appear to be a negative for Sony that it didn't sell out -- even if it's more an aspect of inventory management, rather than device popularity?
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  • identicon
    Jared, 31 Mar 2005 @ 11:06am

    No Subject Given

    Is it bad when you make a profit for the year, or is it bad when you didn't match last years profit? Most businesses look at a "loss" as we didn't match or surpass last years profits. This is the same thinking.

    link to this | view in chronology ]

  • identicon
    Permanent4, 31 Mar 2005 @ 1:07pm

    Someone thinks the PSP launch WASN'T huge?

    I wouldn't call 575,000 units sold in the first week of launch a failure at all, especially considering the average price point for a PSP, games and accessories is probably somewhere between $400 and $500. That's no small amount of change. Nintendo was thrilled to move half a million DS handhelds in its first week in the U.S., and it's only $149, compared to the $249 MSRP for the PSP. So Sony didn't move a million right off the bat. Big deal. The PSP is still a hit by any definition.


    link to this | view in chronology ]

  • identicon
    Anthony Cardinale, 31 Mar 2005 @ 8:27pm

    Regardless of success or not

    Credit must be given for excellent inventory/supply chain management. Although after searching all over town for both Sony and Sandisk memory chips that same cannot be said for the later.

    link to this | view in chronology ]

  • identicon
    tripleJinx, 29 Apr 2005 @ 4:47pm

    No Subject Given

    well put, interesting waypoint...

    link to this | view in chronology ]

  • identicon
    marjun Billones, 22 Aug 2007 @ 1:18am

    more detailed topics

    You should have a specific topic, discuss it properly and clear. It should be fair, factual, and objective. and Direct to the point... Thank you very much of your web site. More power...

    link to this | view in chronology ]


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