Internet Killed The Catalog Star
from the allow-4-to-6-weeks-for-shipping dept
Catalogs are dead! Long live the catalog! A recent study reports that the growth in online shopping coincides closely with a decline in catalog shopping. Online shopping satisfies many of the same needs catalog shopping addresses, and does so in a more efficient, better way. The decline of catalog shopping is not surprising; the nature of catalog retail is changing. After finding that a single channel retail strategy is limiting, traditional catalog retailers are moving online, brick-and-mortar retailers are integrating their offline business tightly with their online, and web-only merchants are dabbling in catalog. Today's consumers expect to be able to leaf through a catalog, go touch and feel the goods at the store, and then go home and order online -- retailers are beginning to understand this fact, which is a good thing.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Catalog Shopping
Shopping online gives a better selection, better photos (most of the time) and it is so easy.
I can even put item 'to the side' and come back later and buy them.
Hello Internet shopping
Good-by (?) catalogs
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