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  TJ, 25 May 2005 @ 10:54am

  
  

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  I fail to see how this is that different than sponsorship where celebs constantly talk up a product. Okay, if the person claims to be doing independent reviews or a journalist presenting an advertisement as fact, then yes that's a problem. But a guest on a talk show mentions a product because they were paid to? Meh.
  
  Don't we already assume that people are being paid when they promote a product. Do celebs even go on talk shows if they aren't promoting something? Seems pretty rare to me. Seriously, after Diane Sawyer interviewed the pets.com sock puppet on that morning show during the 'net boom it was obvious that any mention of companies and products in the broadcast medium should be viewed as a likely paid shill. Unless it is truly presented as news, so what? The original radio payola problem seems more like something worth addressing, while radio still exists in its current form.
  

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