Song Airlines Lives Up To Its Name; Will Blast Passengers With Music Ads
from the just-what-we-wanted dept
While the captive audience is dead for most advertising, there are still a few places where the audience may be a bit more captive than elsewhere -- and airplanes are one example. Apparently, Delta's Song Airlines (its attempt to be more like JetBlue) also has a record label, called Song Records, which will be promoting some one-hit wonder from the 90s to passengers on the airline. Not sure there's any real synergy here, other than the name of the airline. Still, you know that the airline industry is seriously struggling when the best they can do is to expand into the music industry.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
How about Bachelor Party Airplanes?
You could always be the life of the party by throwing a propane gas tank or car battery into the campfire....
[ link to this | view in chronology ]