How Come No One Sues WiFi Equipment Makes For False Advertising?
from the not-true-at-all dept
It's widely known in the wireless industry that the "speeds" listed with WiFi equipment are greatly exaggerated. However, no one seems willing to list more realistic speeds, because that would make them look slower than the competition. Of course, this isn't anything new for the wireless industry as a whole -- who has always used the sneaky "up to" before describing the maximum possible speed (as in, "speeds up to 1 gazillion gigabytes per microsecond" thereby making anything well below that fair game). This maximum possible speed is usually under absolutely perfect conditions in a vacuum if you were somehow obscenely (we don't want to know) close to the antenna/tower in question and no other living being was within 300 miles. Reality has a way of making those speeds much lower -- often by more than 50% of the claimed speeds. With companies like Gillette getting slammed for false advertising concerning its razors that don't actually lift hair away from your skin, why is it that no WiFi equipment vendors get sued for false advertising? The best guess reason is because everyone does it. Posting the theoretical maximum speed is just "how it's done," so no one within the industry expects any different. Meanwhile, customers never really notice because their 802.11g routers that are supposed to give them 54 megabits per second are usually used to connect to the internet over a pokey DSL or cable connection that don't reach anywhere near the speeds of the local network.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Awesome
Other than that companies may hop on board which would definitely force change before a judge even hopped on.
Good luck,
Rog
[ link to this | view in chronology ]
They did
[ link to this | view in chronology ]