Hassle Is A Hurdle For Switching Broadband Providers
from the lock-in-by-being-obnoxious dept
Getting your broadband connection set up is an absolute pain. Almost everyone has horror stories. It seems like it's gotten better over the past couple of years, but it's still a hassle for many people -- and in a bizarre way, perhaps that's helped out these providers (temporarily). While so many of the companies have been focused on bundles to keep users locked-in (studies have shown that the more services you get from a single provider, the less likely you are to churn), it turns out that the hassle of switching is one of the big factors in keeping people with their current provider.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
This is a problem
[ link to this | view in chronology ]