Apple Shrugging Off The Osborne Effect?

from the how-about-dem-apples dept

There was plenty of speculation that Apple had pulled an Osborne when it announced it was switching to Intel chips last month, with worries the company had put people off from buying Macs by revealing its plans for new models so far in advance. But today, people are wondering if Apple is benefiting from the "halo effect" -- people that have iPods becoming Mac buyers -- instead, as reports say Apple passed Lenovo as the number-four PC maker in the US in the second quarter. Apple's computer sales grew 33% from last year, compared to just 12% growth for the entire PC market. Keep in mind, though that the Intel announcement came with just 3 weeks left in the second quarter. Figures for the current third quarter should provide a clearer picture of what's really happening.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Mort, 19 Jul 2005 @ 9:49pm

    No Osborne Effect

    Do a little research...everyone involved at Osborne at that time has refuted the Qsborne effects story. It's not what killed Osborne.
    There is "no" such thing as the Osborne Effect.

    link to this | view in chronology ]

    • icon
      Mike (profile), 19 Jul 2005 @ 11:30pm

      Re: No Osborne Effect

      Ah, but as you'll note in the comments to that post (and elsewhere on the net -- see, we do do our research) others disputed the idea that the Osborne Effect was a myth. In fact, many have pointed out problems with the claims that it wasn't true.

      Of course, whether or not the story is true, DOESN'T ACTUALLY MATTER. The name "the Osborne Effect" has a common usage meaning, and that's what we were referring to.

      link to this | view in chronology ]

  • identicon
    Anonymous Coward, 19 Jul 2005 @ 11:22pm

    In fact, the myth was posted here

    In fact, the myth was posted: here previously

    link to this | view in chronology ]

  • identicon
    unanimous coward, 20 Jul 2005 @ 5:36am

    No Subject Given

    I don't really care. I just wish I had the money to invest when apple was trading around $10 a share.

    link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.