Cable Companies Stick By The "Speed Matters" Mantra As Customers Head Elsewhere
from the yeah,-keep-trying dept
You have to wonder if the cable companies are actually starting to believe their own marketing material. They certainly repeat it often enough. In 2003, as DSL providers started dropping their prices, the cable guys held on, claiming that they would compete on higher speeds and higher prices. That hasn't seemed like a very good idea. It quickly became clear that lower prices worked as DSL began to close the gap by signing up more new users. Then, of course, DSL providers started to catch up in speed while still dropping prices even further. The cable response has been to keep their prices high (though, some will apparently quietly drop the prices if confronted about the DSL competition by individual customers) and claim that mysterious, unknown "services" were more important than either price or speed. Now, with the latest studies showing that (once again!) DSL subs are beating out cable thanks to low, low prices, the cable providers are still in denial claiming that their "research" shows people look at speed first, and price second. Who cares what their "research" shows when compared to what the actual subscriber numbers show? That research is meaningless. At best, it's misleading. "Speed" may be important when you're comparing DSL or cable to dialup, but for many home users, reaching a certain speed is considered "good enough" for now, and then price is all that matters. In that game, the DSL providers are beating cable guys easily.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Speakeasy
The BroadbandReports.com ISP directory seems to agree with me for the most part.
[ link to this | view in chronology ]
Re: Speakeasy
[ link to this | view in chronology ]
Re: Speakeasy
[ link to this | view in chronology ]
Re: Speakeasy
That sort of makes the choice easy.
[ link to this | view in chronology ]
Re: Speakeasy
I didn't get Cavalier because they couldn't do it in my area, but there's the provider you "have yet to see." And it's $25/month if you have their phone service.
[ link to this | view in chronology ]
Re: Speakeasy
[ link to this | view in chronology ]
Re: Speakeasy
CavTel [Cavalier Telephone] gives me 10Mb/1Mb for (included in my entire plan w/ phone service) $49.95/mo
[ link to this | view in chronology ]
It's still true..
Oh, and I'm not in the boonies, either. I'm in the Silicon Valley, only a mile from a sizable NASA installation.
My cable modem is $45/mo, and the speeds are great. I don't use any of the other advertised Comcast services.
[ link to this | view in chronology ]
RE: Cable Companies Stick By The "Speed Matters" M
[ link to this | view in chronology ]
Dilbert
[ link to this | view in chronology ]
Re: Dilbert
So not exactly a perfect prediction.
[ link to this | view in chronology ]
Price vs Speed
[ link to this | view in chronology ]