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I'd love to have this challenge, though!
But suppose Hyundai carefully profiles its buyers, and tailors the channel programs to their interests. The channel should have no Hyundai ads at all, but should have shows on how to repair Hyundais, how to drive them best, frank comparisons to other makes, etc.
Add good GPS-aware travel advisories and weather, some quick-breaking news reports, and you might get your listeners. Bear in mind that Hyundai car owners would enjoy one-upping their friends, "Oh I heard it first on the Hyundai channel."
- the Precision Blogger
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