Hyundai Drivers To Get "Exclusive" Radio Content
from the whatever-happened-to-joe-isuzu dept
Orbitcast points to an article that reveals Hyundai buyers that get XM Satellite Radio installed will get a special "Hyundai channel" available only to them, created as part of the deal to get the car maker to offer XM as an option. The original article pretty much says it all: "Why would anyone listen to the "Hyundai channel" over the dozens of other satellite channels? The company hasn't figured that out yet." Yeah, a hundred and some channels covering just about anything somebody could want to listen to, and they're going to choose to be bombarded with Hyundai marketing -- after they've already bought the car.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
I'd love to have this challenge, though!
But suppose Hyundai carefully profiles its buyers, and tailors the channel programs to their interests. The channel should have no Hyundai ads at all, but should have shows on how to repair Hyundais, how to drive them best, frank comparisons to other makes, etc.
Add good GPS-aware travel advisories and weather, some quick-breaking news reports, and you might get your listeners. Bear in mind that Hyundai car owners would enjoy one-upping their friends, "Oh I heard it first on the Hyundai channel."
- the Precision Blogger
[ link to this | view in chronology ]