Claria Can't Change Its Spots That Easily
from the doesn't-look-so-good... dept
Earlier this year, when Claria first floated their plan to do targeted advertising, we noted that, despite the claims of getting away from "popups," it didn't look like the company was getting away from adware -- once again doing their best to confuse people on what the debate was about. It looks like some in the press have fallen for it again. Lots of news organizations have been covering the official announcement of the behavioral ad program that we discussed. While the AP article does discuss some of the complaints about Claria's reputation, it doesn't really point out that Claria's ability to offer this is still based on the data they're getting from sneaky installs. Someone (who admits they currently work for Claria competitor WhenU) sent in a link pointing to Mitch Wagner testing out the latest Claria installs showing that it's still sneaky. It may not be quite as sneaky as in the past -- and it does uninstall promptly when asked, but the company is still quite cagey about what it's doing, and still say it's against the terms of service to remove the product with an anti-spyware offering.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
What's the consequences of removing Claria?
Rob Miles
--
There are only 10 types of people in the world;
those who understand binary and those who don't.
[ link to this | view in chronology ]
Re: What's the consequences of removing Claria?
[ link to this | view in chronology ]