AOL Dinged For Making It Hard To Quit

from the customer-dis-service dept

In the mid-nineties, AOL used to love putting out press releases for every new million customers they signed up. They were much quieter when they started losing customers just as rapidly a few years back. While they've tried things like TV commercials designed to convince current subscribers to stay, they also went one step further: telling their customer service people that they need to talk canceling customers out of canceling on a regular basis if they wanted any kind of bonus. The program offered bonuses for every "save" that a customer service rep had -- and that kind of incentive meant that the customer service folks would make it quite difficult to cancel. Now, obviously, there's a fine line between offering incentives for retention and making it difficult to cancel -- but, if someone just wants to cancel, they should be able to cancel. Apparently, Eliot Spitzer thinks AOL crossed that line, and now AOL is paying a $1.25 million fine and killing the incentive program. So, if you weren't able to quite AOL last time you tried, try again now.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    dorpus, 24 Aug 2005 @ 11:25am

    Just get TOSd

    Just violate their terms of service by going into a chat room and threatening to kill people. After spending an hour on the phone and being unable to cancel an AOL account, I was able to terminate an account in about 3 minutes this way.

    link to this | view in thread ]

  2. identicon
    Matt, 24 Aug 2005 @ 11:40am

    They're not the only one

    I was trying to cancel Dish Network when I was told "I'm transferring you to 'win backs' er I mean cancellations". Of course 'win backs' tried every tactic in the book not to cancel me, but they didn't make it that difficult.

    link to this | view in thread ]

  3. identicon
    Bob3000, 24 Aug 2005 @ 11:44am

    No Subject Given

    Now if there only was an easier to get them to stop debiting your account months after you cancel ....

    link to this | view in thread ]

  4. identicon
    danieljoelle, 24 Aug 2005 @ 1:36pm

    cancel call from Hell

    my 'cancel call' was unbelievable. The rep kept insisting that I further explain my reason for cancelling. I told him I was moving to broadband and didn't need AOL as an front end. He kept on an on...I was practically screaming at him. Finally, I hung up, called right back, got another rep, and from the get-go acted like a mean S.O.B. and told the rep I didn't want any crap whatsoever and cancel me NOW!. She did it without protest.
    I want some of that money for my pain and anguish.

    link to this | view in thread ]

  5. identicon
    Mousky, 24 Aug 2005 @ 1:48pm

    No Subject Given

    I found the call I had when cancelling my Rogers cellphone amusing. I called to cancel and the rep immediately transferred me to another person, a professional sounding rep who asked me why I was cancelling, what they could do to keep me, and threw some bones my way to keep me as a customer. Well, if you wanted to keep me as a customer, perhaps you should have tossed those bones when I was a customer.

    link to this | view in thread ]

  6. identicon
    Anonymous Coward, 24 Aug 2005 @ 1:59pm

    Re: No Subject Given

    sue the b s t r s

    link to this | view in thread ]

  7. identicon
    Brice, 24 Aug 2005 @ 11:35pm

    Re: No Subject Given

    There is...put in a written request with your bank/credit card company to block them from any further attempts at charging your account on the basis that they are fraudulently charging your account and have refused to stop repeated written requests. Also request them to charge back as many automatic payments as possible since your cancellation date. Most good banks and credit card companies will work hard to make you happy.

    link to this | view in thread ]

  8. identicon
    thecaptain, 25 Aug 2005 @ 5:24am

    Re: No Subject Given

    I think this is a growing trend.

    I tried to cancel my cable company service (tv only..I still wanted their internet) because for the previous 4-5 months (and for the forseeable future) we never EVER watched TV...just net, or DVDs, so my wife and I wanted to save 80 bucks a month (I had all the channels). Had NO qualms with their service.

    Well, I was transfered SIX times...EACH time I had (HAD to mind you...each transfer to yet another dept had me repeat it, saying he could do NOTHING until he noted the reason for cancelling).

    1 hour (yes, a full hour) into the call, I get transfered again, and that's where the goodies get thrown at me...insane...the main argument was that if I cancelled my cable, I'd pay 10$ more a month for internet (big deal...)

    After another 20 mins arguing, here's what I ended up getting:

    - Both the set top digital cable machine and the cable modem free (I was renting them before..a 10$ charge)
    - ALL my channels (minus the movie networks which I never watched) for the total price of 10 bucks...
    - Internet at the current discounted price.

    So basically, it took 1h20mins to get my cable free essentially since I was willing to cancel it and pay 10 bucks more for the net. Saves me 70 bucks or so every month and while I still don't watch it...its there if I feel like it.

    These people are friggin INSANE.

    link to this | view in thread ]

  9. identicon
    nonuser, 25 Aug 2005 @ 5:40am

    Re: Just get TOSd

    And you signed up with the FBI at the same time... a twofer.

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.