Lego Website Lectures Anyone Who Thinks It's Legos
from the chill-out dept
Legos may be a fun toy, but it seems that some of the marketing folks there are fairly humorless when it comes to their website. The company wants to protect its brand, which is fine, but if you accidentally type in legos.com rather than the more appropriate lego.com, the company doesn't just forward you to the proper website -- it gives you a lecture on how to properly spell their name. Oh yeah, they also want to focus on the fact that the brand is completely capitalized, but we're not going to give in to that either.
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We want passionate users...
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LEGOs
That's one way to fix someones grammar. Although I don't believe the people in the TV marketing crew have caught on to this one.
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No Subject Given
you have to rapid tap the ESC for 10-15 seconds to avoid a redirect. in firefox at least.
sheesh, could someone hand me a kleenex.
i think katrina may have brought the flu to cleveland.
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No Subject Given
"because we were branding idiots, we never defended our brand names and thus have little control (and shrinking market share) over the innovations we brought to market"....
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rofl
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No Subject Given
legos legos legos legos legos legos legos legos
legos legos legos legos legos legos legos legos
legos legos legos legos legos legos legos legos
legos legos legos legos legos legos legos legos
Somebody in Denmark is having a heart attack now.
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Re: No Subject Given
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More than one
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Because they got burned
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Legos
I was just thinking about how snooty they must be cause you can't just go out to wal-mart and buy a huge bucket of them like you could when I was a kid. You have to buy some dino-movie-maker-bio-astro-knights-amonga kit to get anything...
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Re: rofl
should be not should to hehe
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legality
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Re: Legos
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Re: No Subject Given
"I'm going to xerox this report"
"I'm going to make some xeroxes(sp?) of this report"
Apparently, they feared the X word would slip away and become public domain. I don't know what the law says, but I worked for a competing brand at the time, and we thought it really curious, seemed like the kind of brand recognition that most companies would give a left one for.
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No Subject Given
"Correct: I just finished editing an image with Adobe(TM) Photoshop(TM).
Incorrect: I just photoshopped an image.
Incorrect: I just finished editing an image in Photoshop."
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Re: Legos
And good for LEGO for protecting their name. It's only America that tries to call it Legos anyway. I think there's also legal precident where they can lose their trademark if it's used incorrectly too much.
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Re: Legos
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Lego? Who cares?
Buying new lego is an investment in brainwashing.
Building stuff with the old school blocks will make you a genius.
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They changed it after these articles...
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Re: Lego? Who cares?
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Lego
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Dear lord
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LEGO bricks
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