Not All Advertisers Rushing To The Internet
from the not-always-the-place-to-be dept
As the latest internet bubble is being inflated mostly on the strength of internet advertising, it's worth remembering that internet advertising can be quite cyclical. While it's definitely been growing, a new report notes that advertisers aren't jumping on the internet as fast as some have expected. There is a shift, and there's plenty of room to grow, but plenty of advertisers are still cautious, and prefer advertising in newspapers. Of course, with reports saying that there are fewer newspaper readers and their average age is up in the 50s, it may cause some more advertisers to explore other options. Not, of course, that there's anything wrong with advertising to people in the over-50 crowd -- but the advertising industry refuses to believe that they're a hot demographic (despite the huge number of baby boomers who fit that description). Meanwhile, with the more popular "young male" demographic abandoning movie theaters as well, it certainly looks like advertisers will be pushed from both sides to explore the internet a bit more thoroughly.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
More Advertisers?
[ link to this | view in chronology ]
Re: More Advertisers?
[ link to this | view in chronology ]