My Exclusive Is More Exclusive Than Your Exclusive
from the stupidity-isn't-exclusive dept
Mobile operators often tout "exclusive" content deals they've made that are supposed to give them -- and only them -- access to certain content, which they then try to use as a competitive differentiator. This deals often don't make much sense, mostly because it's doubtful that many people choose their mobile operator based on the content they have on offer. But they also don't make sense when they're not exclusive: UK carrier 3 is talking up a deal it made with Warner Music, which includes the Madonna single "Hung Up" being "premiered exclusively" on 3. "Hung Up," of course, is the Madonna song Orange made available to its users "exclusively" in October for a week before its general release. So what happens when your rivals start to have your exclusive differentiators?Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Duh!
[ link to this | view in chronology ]
Re: Duh!
[ link to this | view in chronology ]
Orange = 3
[ link to this | view in chronology ]
Re: Orange = 3
[ link to this | view in chronology ]
Its marketting
Marketting has rendered our language meaningless:
"New and improved"
"the best"
"extra strength"
"quality assured"
"specially engineered"
"specially formulated"
and now
"exclusive"
[ link to this | view in chronology ]