My Exclusive Is More Exclusive Than Your Exclusive

from the stupidity-isn't-exclusive dept

Mobile operators often tout "exclusive" content deals they've made that are supposed to give them -- and only them -- access to certain content, which they then try to use as a competitive differentiator. This deals often don't make much sense, mostly because it's doubtful that many people choose their mobile operator based on the content they have on offer. But they also don't make sense when they're not exclusive: UK carrier 3 is talking up a deal it made with Warner Music, which includes the Madonna single "Hung Up" being "premiered exclusively" on 3. "Hung Up," of course, is the Madonna song Orange made available to its users "exclusively" in October for a week before its general release. So what happens when your rivals start to have your exclusive differentiators?
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  1. identicon
    FuRiOuS1, 17 Nov 2005 @ 11:47am

    Duh!

    Then it stops being exclusive, duh!

    link to this | view in thread ]

  2. identicon
    Anonymous Coward, 17 Nov 2005 @ 12:03pm

    Re: Duh!

    What is a rhetorical question?

    link to this | view in thread ]

  3. identicon
    TheSeer, 17 Nov 2005 @ 12:57pm

    Orange = 3

    Just like to point out that 3 and Orange are the same company. Which is generally why [atleast in Australia] they share the same deals.

    link to this | view in thread ]

  4. identicon
    Carlo, 17 Nov 2005 @ 1:53pm

    Re: Orange = 3

    Orange and 3 aren't the same company. One of Orange's early owners was Hutchison Whampoa, which owns the "3" operators around the world. Orange is now owned by France Telecom, and Hutchison units license the Orange brand for use in Australia, India and Israel.

    link to this | view in thread ]

  5. identicon
    thecaptain, 18 Nov 2005 @ 5:27am

    Its marketting

    Is ANYone surprised?

    Marketting has rendered our language meaningless:

    "New and improved"
    "the best"
    "extra strength"
    "quality assured"
    "specially engineered"
    "specially formulated"

    and now
    "exclusive"

    link to this | view in thread ]


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