Qualcomm Trying To Get Brew Back Into Korea

Qualcomm was forced to retreat somewhat from South Korea earlier this year, when carriers there decided to switch away from the BREW content platform in favor of the open (and much cheaper) WIPI platform. Qualcomm's now trying to force its way back in to South Korea by adding WIPI support to BREW in an attempt to re-establish it there. South Korean operators seem to be doing pretty well without BREW, so why would they want to go back to it? This seems like an awful lot like Qualcomm adding Java support to BREW, which sounded pretty nice but in reality, hasn't had much of an impact. Perhaps part of the problem is that some operators are leery of handing over so much control of the ecosystem to Qualcomm -- when they've got a perfectly capable content distribution platform in WIPI, there's no real reason to restart BREW, then run WIPI on top of it.