Lead Plaintiff In Click Fraud Google Suit Recognizes Conflict Of Interest
from the oh,-look-at-that... dept
Earlier this year we wrote about one firm that was suing Google over click fraud, claiming that Google could prevent click fraud if it only tried -- a pretty surprising claim. However, as part of that lawsuit (which they wanted turned into a class action suit), the company, Click Defense, also claimed that Google should be forced to open up their AdWords log files so that independent auditors could go through them and look for click fraud. It was an interesting claim, but someone realized that part of Click Defense's business is in selling click fraud detection services, where it would obviously help them to have access to the log files. While it's never really stopped most companies before, Click Defense claims that "conflict of interest" means they're dropping out as lead plaintiff in the case, and handing it over to another company. They still plan to be involved in the case, just not as lead. Seems like a strange move -- and it makes you wonder if there was more (like, say, money) behind the move. However, as we said when the case first came out, no one forced these companies to advertise on Google. If they don't like the terms of the contract or the way Google is treating them, shouldn't they just go elsewhere? There are other advertising platforms these days. If so many advertisers feel they're being cheated, then by leaving they'll send Google a message that it needs to change it's practices.
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ads and click fraud
yes people dont always care about the service when they click, but your right google defends as best it can and if your not seeing good returns from advertising on google stop advertising on google. Now i will search click fraud on google and click all the ads.
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I always click
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Preventing Click Fraud
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Google Click Fraud
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Re: Google Click Fraud
Actually, the already do this. Many advertisers have received refunds when Google has spotted click fraud on their account.
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