Does Selection Trump Price Online?
from the depends-on-what-you're-shopping-for dept
A new study of online shopping habits is suggesting that it's often the wider selection that's more important than price online -- contradicting a number of other studies saying that price was still the main driver for people going online. Of course, the truth is that it's probably a combination of factors -- and some of that depends on what you're shopping for.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Not needing to expand
Abercrombie & Fitch, the Ohio-based white supremacist clothing chain that forbids nonwhites from working in sales positions, has cancelled its plans for opening stores in Japan. Known as "abakuro" or "wild black" in Japan, the clothing chain says it will focus its expansion on Anglo-Saxon countries such as Canada and England instead.
http://www.nikkei.co.jp/news/sangyo/20051213AT1D1306U13122005.html
But if people could just buy A&F online, what's the point?
[ link to this | view in chronology ]
Re: Not needing to expand
They should be paying me to advertise for them, I shouldn't be paying them. I would much rather buy my clothing without the manufacturers name emblazoned in 3 inch tall letters across the front. It's cheaper too.
Sorry for posting off-topic.
[ link to this | view in chronology ]
Re: Not needing to expand
[ link to this | view in chronology ]
No Subject Given
I pay more for the selection and the ability to easily see unmoderated reviews of other people like me who have purchased or used the product. I can easily compare products and prices through the reviews and other resources.
The ammount of information available for an online purchase is massive and is infinatly larger than what you could get from a store display or employee.
[ link to this | view in chronology ]
It's what made Amazon huge
I make my living because the small percentage of people who want my product can find me from anywhere in the world.
[ link to this | view in chronology ]
Convenience trumps price, mostly
If there's a big difference in the price then I'll deal with the incovenience.
Sometimes though, the ability to go back to the store and return an item makes a big difference too.
-----------------------
I'm with dan on the advertising. If you want me to advertise for you give me the shirt (or whatever) for free. If I have to pay for it then your logo had better be discreet.
[ link to this | view in chronology ]
Online Geishas?
[ link to this | view in chronology ]
It's gotta be both
So to get my money, you have to have exactly what I want, and be the cheapest.
[ link to this | view in chronology ]
it's easy to find cheep items
[ link to this | view in chronology ]
Re: it's easy to find cheep items
I don't think people buy from the Amazon's of the world because they have a great selection, they buy from them because they're well established and safe. They just happen to have a good selection because they've been around awhile.
[ link to this | view in chronology ]