Clueless Marketing Rolls On
from the now-in-podcast-form dept
While the less hip companies out there are trying to join the cool crowd by selling music downloads, the real trendsetters have moved on to podcasts. The Stalwart highlights a bank in Kansas City that's started podcasting so their younger clients can "learn how best to manage their money at their convenience". Clearly what's fuelling all the iPod sales this Christmas is young peoples' desire to listen to some bank exec talk about 401k management whenever they want. It's lovely that these companies are embracing technology, even if it's in slightly misguided ways. But to imagine that adding podcasts is suddenly going to make you the coolest bank in the eyes of all the kids is pretty silly. Why not improve your products, rather than jumping on the latest marketing bandwagon?
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I like podcasts
But then I'm not all that young, so I'm probably not in their target audience...
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Kids don't want to save their money
It's of course idiotic. Kids aren't interested in their retirement - I started contributing to my fund when I was 23, and I think that's pretty early for most people.
The only purpose in saving when you're younger is solely to get enough money to buy something you *really* want. If there's nothing, you squander your money on things that make you happy in the moment.
Leave the kids alone, bank nerds. You probably don't even fully grasp the concept of podcasting.
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Re: Kids don't want to save their money
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No Subject Given
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No Subject Given
ummmmm because it's marketing! Companies are using podcasts as an educational and information tool. It's not so much as being aimed at kids, like you say. There ARE adults using podcasts too, you know.
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No Subject Given
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I think you guys are a little off base on this one
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No Subject Given
We get 5,000 views/day. Five thousand.
You tryin to tell me that there isn't a podcast market for this?
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UMB isn't that cool
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Re: UMB isn't that cool
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techdirt always complains...
Personally, I think this is a great way to feed information and ideas to your clients.
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Re: techdirt always complains...
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Why be so cynical?
What would have happened if all those companies stayed off of the internet bandwagon? The internet might have stayed a fad, an amusement, instead of the unmeasurably huge resource that it is.
Leave the bank alone; they're doing a good thing.
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Christmas mood...
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Podcasting
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