Halfway Between Product Placement And A Commercial
from the experiments-galore dept
While TV execs are worried about TV commercials and TV writers and actors are worried about product placement, it appears that one TV show in Japan is experimenting with something that appears to be halfway between a commercial and product placement. It fits in more specifically with the show, using the same actors from the show, but focuses on a product (such as a car) and has the actors discussing the product. To separate it out from the actual show, when it happens, a red "CM" appears in the upper righthand corner of the screen, designating that this is sort of a commercial. Apparently, the early experiments with this type of advertising has gone over well. Fewer people skip it and more people remember the content. As the execs involved admit, it's part of a growing recognition of a common theme around here: advertising is content too. If you want people to watch your ads, make the content worth watching -- and that's what these half-commercials/half-product placement bits try to do.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Carosello
Everybody, adults and kids alike, loved that show. It would really be nice to see something like that raise again from the depths of our fond kids' memories.
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No Subject Given
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It's new again
It's good to see our creative folks in the business are on top of their game.
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Old News in Radio
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Re: Old News in Radio
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Does no one remember?
More "recent" - Ed McMahan pitching Alpo on the tonight show.
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"New" method of advertising: Between Product Place
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Ads and Product Placement
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Re: Ads and Product Placement
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Product Commercials
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Product placement cost
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